The press tour for It Ends With Us, the highly anticipated film adaptation of Colleen Hoover’s bestselling novel, has been marred by drama and controversy, particularly surrounding its lead stars, Blake Lively and Justin Baldoni. While the film has achieved impressive box office success, grossing over $50 million, the focus has shifted from its important themes to the alleged rift between the two actors and the backlash against its marketing strategy.
Behind the Scenes Tension
Rumors of a feud between Lively and Baldoni began circulating early in the promotional tour. Fans and media outlets noticed that the two were often seen separately during interviews and events, leading to speculation about underlying tensions.
Creative Differences
Reports suggest that creative differences may have contributed to the rift. The film tackles sensitive themes such as domestic abuse, and there were concerns about how these issues were portrayed. Sources indicated that Baldoni’s comments regarding Lively’s weight for a scene where he lifts her may have made her uncomfortable, further straining their working relationship. Such comments can be particularly sensitive in the context of a film that aims to address serious societal issues.
Marketing Backlash
The promotional strategy for It Ends With Us has also faced significant criticism. The marketing campaign adopted a light-hearted and floral-themed approach, which many felt was inappropriate given the film’s serious subject matter.
Trivializing Serious Themes
Critics argued that the marketing failed to adequately reflect the gravity of the film’s themes. Lively’s comments encouraging fans to enjoy a “girls’ night out” while watching the film were met with backlash, as they seemed to trivialize the serious issues of domestic violence and emotional trauma that the film seeks to address. This disconnect between the film’s message and its promotional material has raised questions about the responsibilities of actors and filmmakers when it comes to marketing projects that deal with sensitive topics.
Conclusion
While It Ends With Us has achieved significant box office success, the surrounding drama has overshadowed its intended message. The ongoing speculation about the relationship between Blake Lively and Justin Baldoni continues to dominate headlines, diverting attention from the film’s important themes and the conversations it aims to spark about domestic violence and healing.
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